(versus doing it yourself)
So you have made a page for your startup business where potential customers can avail of your products and services. Your website is already up and running with its creative elements and user-friendly interface. You have also created a series of blog content that is informative, shareable, and inspirational for your target market. The only thing missing is enough traffic and exposure for online users to know that you exist.
Enter SEO. Some say that SEO is dead. But with the growing number of online users who use search engines on a daily basis and sellers who need these same users as customers, the industry is alive and stronger than ever.
Unfortunately, SEO services are tremendously expensive, especially for those who are just starting out. So some small business owners who want to expand their market location might ask: do I need to hire an SEO expert or can I do it myself?
While some business owners would tell you to just scrape your way into doing SEO, a 2016 survey revealed that 67% of small and medium enterprises in the US outsource SEO by hiring an agency who would do the work for them. This is despite the fact that SEO services, depending on the package, can range from $50,000 to $300,000 per year. That is a lot of investment, especially for a firm that is just starting out.
However, there is a likely chance that these businesses would tell you that the dollars are worth it, particularly if you hire an agency or professional who has substantial experience. Here are the reasons why they say so:
It saves time and effort
Being knowledgeable in SEO requires both resources. One particular SEO expert said that it took her eight years before she can finally say that she knows the ins and outs of the field.
In your case, that eight years of you learning SEO can be used to expand your business, build marketing strategies, or improve your products and services instead. By passing the task to someone else, you have more time and space to do all three.
They save you from making any costly mistakes
Most search engines, notably Google, regularly change their algorithm to know which websites are trustworthy enough to land on their much-coveted search result rankings. Once they find any reason to doubt your online presence, they penalize and even blacklist you from their search results. This leads to a huge decrease in website traffic and in turn a decrease in online sales, not to mention the huge amount of bail and the bad rep on your image.
SEO mistakes can be avoided if you hire a professional who is aware of them and knows how to tread carefully in this particular mud. Because they did the trial and error when it comes to different marketing strategies, they know which one would deliver the most results for you. Undergoing the same process yourself would cost you a lot—not just money, but also the time.
They know what marketing strategy works for your business or particular industry
There is no “one size fits all” when it comes to SEO marketing. Instances arise when one particular strategy may work for one brand but may not deliver the same results when used in the other. The role of SEO, then, is to ensure that your online marketing strategies can give you the traffic and results that are at par with your corporate goals. By studying your brand, understanding your vision, and translating it into a message, they can prepare a campaign that is tailor-made for your website.
SEO experts also ensure that your online marketing campaign will continue and remain consistent as your business expands, something that you might not be able to have time to do anymore if you DIY.
Businesses have numerous other reasons aside from these three. But the most important and shared one is the time-saving benefit it brings. By taking the job off your hands, you are free to channel your inner creativity and strengths to other tasks that could develop your business into a successful venture.